Published 28 September 2026 · 7 min read
Every travel agent knows the feeling: you spend on ads, get fifty enquiries, and half the numbers are switched off. The other half "were just checking". Getting genuine leads is less about volume and more about the signals that come with each enquiry.
1. Ask the questions that reveal intent
A lead with only a name and number tells you nothing. A lead that says Manali, 5 days, 4 members, ₹30,000, travelling 10 November tells you the person has already thought about the trip. Forms that ask for destination, dates, group size and budget filter out casual clickers — fewer leads, but far more bookings.
2. Speed beats everything
Travellers who fill a form usually enquire with two or three agencies. The agent who calls within 5 minutes wins most of these bookings. Keep alerts on during working hours and call before you send any WhatsApp message.
3. Spread ad cost with other agents
Running Meta ads every day is expensive for a small agency, and results swing week to week. On a marketplace like Leadswala, the ad spend is shared: you pay only for the enquiries you choose, and older leads become cheaper for agents who prefer volume.
4. Track cost per booking, not cost per lead
A ₹300 lead that converts one in five times costs ₹1,500 per booking. A ₹20 bulk lead that converts one in forty costs ₹800. Mark every lead as contacted, booked or lost so you know which kind of lead actually makes you money.
5. Report bad numbers quickly
Invalid numbers happen with any ad source. Report them within the refund window so your tokens come back and the lead quality for everyone improves.
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